Bad Leprechaun Illustration + Design
The work of Dave Leonard, illustrator and designer


b. 1986, HK.


Bad Leprechaun is the online home for the work of Dave Leonard, an freelance Illustrator and designer based in London available for freelance projects and contract work.

Having spent almost a decade working in advertising, information design and content studios for national and global brands, winning awards from the Drum and CMA's, Bad Leprechaun was established as an outlet for my own brand of image making. I have worked on a wide array of projects in many different mediums. Whether it be static or moving, in print or onscreen I am as comfortable applying design thinking to mostly any situation.

I believe in championing quality, craft and creativity, with a strong foundation in sketching and research following through a stream-lined process to the final high quality output.

If you would like to see my latest work, writings or experiments follow me on Instagram.

If you would be interested to hear how I can help you with any of your design or image creation needs, please use the contact box below, I'd love to hear from you. 

PDF portfolio available on request. 



Graphic design
Information design
Motion design
Custom lettering
Art direction